The Tourism Council of Thailand was established in December 2001 to be the representative of all tourism industry operators, which would create benefits in terms of systematic co-operation between the related organizations, both public and private sectors. It is to propose important guideline policy, promote quality verification system, standard system, and quality assurance system of the businesses related to the goods or services for tourists, and to encourage the tourism industry operators to carry out the operation with quality, morality and ethics, so as to promote the efficiency and development of this industry.